Kia’s Sporty Two-Door Honored in the Compact Coupe Category
- Forte Koup recognized for its high value and low cost of ownership versus competitors
- Vincentric award emphasizes Kia’s commitment to advancing value to new levels of sophistication
IRVINE, Calif., March 26, 2014 – The 2014 Kia Forte Koup has been honored as a 2014 Vincentric “Best Value in America” award winner in the Compact Coupe segment. Vincentric is a leading source of cost-of-ownership data and analysis within the automotive industry.
“The all-new 2014 Forte Koup being named ‘Best Value in America’ in the Compact Coupe category by Vincentric emphasizes Kia’s commitment to advancing value to new levels of sophistication,” said Michael Sprague, executive vice president of sales and marketing, Kia Motors America. “Aside from offering a sporty driving experience, world-class design and cutting-edge technology, our award-winning two-door has also proven itself to be an affordable and sensible choice within its competitive set.”
Vincentric measures cost-of-ownership using eight different cost factors: depreciation, fees & taxes, financing, fuel, insurance, maintenance, opportunity cost, and repairs. Utilizing this methodology, Vincentric identifies which vehicles have lower-than-expected ownership costs relative to other comparable offerings. The statistical process evaluates each vehicle across all 50 states and Washington, D.C.
“Kia is known for producing feature rich vehicles at very competitive prices and the Kia Forte Koup delivers on that promise,” said David Wurster, president of Vincentric. “It won the Vincentric ‘Best Value in America’ award in the Compact Coupe segment as a result of very competitive pricing, low depreciation, low insurance costs and due to its excellent warranty and low repair costs.”
Source – Kia Motors