Mercedes-Benz Vans accompanies the premiere of the first 3D film of Snoopy, Charlie Brown and the rest of the Peanuts gang with a 360-degree marketing campaign
The Peanuts gang is going on tour in the spacious V-Class even before the official release of the film
“The Peanuts Movie” premieres in Germany on 23 December
The only thing greater than their new vehicle is their friendship: From now on Charlie Brown and Snoopy will be travelling in a Mercedes-Benz V-Class. Mercedes-Benz Vans is taking on the co-promotion of “The Peanuts Movie”, the popular comic characters’ first 3D film to hit cinemas, and is accompanying the premiere with a 360-degree marketing campaign in Europe.
“We are delighted to accompany the new Peanuts movie with our V-Class. We believe the V-Class perfectly matches this entertaining film for young and old alike. Especially families value the high level of safety as well as the comfortable spaciousness combined with dynamic design”, says Nicolai Berger, Head of Marketing Communication and Product Information Mercedes-Benz Vans.
Co-promotional activities in 15 European markets anticipate the movie
The core element of the 360-degree marketing campaign is the elaborately produced V-Class commercial “Join Snoopy’s biggest ride”. In this commercial, Snoopy, Charlie Brown and the other Peanuts embark on a journey in their V-Class. The clip can be viewed from 5 December on German television, on Mercedes-Benz social media channels as well as online at Youtube. Furthermore, advertisements, online banners and promotional items in V-Class dealerships complement the campaign.
Another highlight is “The Peanuts Movie Tour” organised by the film production company 20th Century Fox. The tour will take place all over Germany, starting in Rostock and Luebeck on 27 November. A V-Class with exclusive Peanuts stickers will accompany the tour.
“We want to cut short the time until the official film premiere for Peanuts fans both young and old with the TV commercial and our other numerous promotional activities”, says Nicolai Berger.
About “The Peanuts Movie”
“The Peanuts Movie” is the first 3D animation film from Blue Sky Studios based on the classic Peanuts comic created by Charles M. Schulz. The film is produced by the tradition-steeped film company 20th Century Fox. “The Peanuts Movie” will be released on 23 December 2015 in German cinemas.
Charlie Brown, Snoopy, Lucy, Linus and the rest of the beloved Peanuts gang make their big-screen debut, like they’ve never been seen before, in state of the art 3D animation. Charlie Brown, the world’s most beloved underdog, embarks upon an epic and heroic quest, while his best pal, the lovable beagle Snoopy, takes to the skies to pursue his arch-nemesis, the Red Baron.
From the imagination of Charles M. Schulz and the creators of the “Ice Age” films, “The Peanuts Movie” will prove that every underdog has his day.
Source – Daimler