The Red Dot Awards program is one of the most highly-respected international design competitions in the world, and celebrates its 60th anniversary in 2015. This year, the jury – made up of design experts from a range of industries – awarded a ‘Winner’ and ‘Honourable Mention’ distinction to the Kia Soul EV and Kia Sorento, respectively, in recognition of their exceptional design details.
Ever since receiving its first award at this internationally-recognized design competition in 2009, Kia’s design-oriented products have been successful every single year. In total, 13 Kia models have now won a Red Dot Award, in addition to many other design prizes.
These aren’t the first awards for the recently-launched Kia Soul and flagship new-generation Sorento, both of which have been awarded coveted iF Design Awards in 2014 and 2015 respectively. The Kia Soul – the sister model to the EV electric version – also received a Red Dot Award in 2014.
Source – Kia