Mercedes-Benz launches campaign for its dream cars

Mercedes-Benz launches campaign for its dream cars

“Mercedes-Benz dream cars” is a combined concept for the Stuttgart-based manufacturer’s sales and marketing activities around its coupé, cabrio and roadster model series. The campaign is currently being rolled out in its core markets. The dream cars include the new E-Class coupe and cabrio models, the SLK and SL sports cars, the CL as well as the CLS and the CLS Shooting Brake. Selected young classics such as the SL Pagoda round off the portfolio.
Mercedes-Benz Dream cars

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The new Mercedes E-Class Coupé and Cabriolet

The new Mercedes E-Class Coupé and Cabriolet

Along with the Saloon and Estate, Mercedes-Benz has also carried out a thorough revamp of the Coupé and Cabriolet in the E-Class family. Visually, both the Coupé and Cabriolet draw on the new Mercedes-Benz design idiom. An exclusive and luxurious specification for sublime motoring refinement underlines both the customer’s individuality and the models’ E-Class family genes. New features include powerful and efficient BlueDIRECT four-cylinder engines with pioneering injection technology and trailblazing assistance systems as part of the “Mercedes-Benz Intelligent Drive” concept. Such Intelligent Drive features include, for example, systems which are able to prevent collisions with crossing vehicles or with pedestrians, a proximity control system that helps to steer too, and dazzle-free continuous high beam.

[caption id="attachment_727" align="aligncenter" width="728"]Mercedes-Benz E-Class Coupé and Cabriolet, model year 2013, exterior Mercedes-Benz E-Class Coupé and Cabriolet, model year 2013, exterior © Mercedes-Benz[/caption] Read More