FIAT Brand North America Helps Make it Easy for Consumers to Purchase or Lease All-new 2013 Fiat 500e

FIAT Brand North America Helps Make it Easy for Consumers to Purchase or Lease All-new 2013 Fiat 500e

April 13, 2013 , Auburn Hills, Mich. – FIAT Brand North America is helping to make it easy for California residents to purchase or lease the all-new 2013 Fiat 500e when the electric vehicle (EV) goes on sale in the Golden State this summer.

The FIAT brand’s 500e retail plan addresses concerns that have typically prevented some consumers from purchasing or leasing EVs in the past, including initial purchase price, driving range, and the unfamiliarity with charging and operating an EV.

[caption id="attachment_505" align="aligncenter" width="728"]Fiat 500e Fiat 500e © FIat[/caption] Read More