World début of Fiat Professional’s “Fullback” pick-up truck at the 2015 Dubai International Motor Show

World début of Fiat Professional’s “Fullback” pick-up truck at the 2015 Dubai International Motor Show

The Fullback, Fiat Professional’s brand new work hero, is the result of understanding the actual needs of the professional customer – but it’s also capable of meeting the needs of everyday life and leisure. Robust and reliable, just like its namesake from the position in rugby or American football, the Fullback is ready to take its place in the medium-duty pick-up trucks segment sold across the EMEA region. Adapted for individual markets and scheduled to go on sale from May 2016, the Fullback range includes four configurations, three trim levels,…

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